2024
360F Coffee
360fcoffee.com
Background
360f, an emerging specialty coffee brand known for quality and innovation, aimed to strengthen its market presence through compelling visual storytelling. They required a cohesive commercial design campaign for outdoor advertising, a fresh store signage concept, and a product redesign to elevate their flagship coffee bag — all to create a unified brand experience that attracts discerning coffee lovers.
Core problem
360f’s existing brand assets were inconsistent and lacked the visual impact needed to stand out in a competitive urban environment. Their outdoor advertising visuals were not optimized for large-scale formats, limiting visibility and brand recall. Additionally, the coffee bag design did not reflect the premium quality of their beans, missing an opportunity to influence purchase decisions at the point of sale.
Content
Approach & Process
Concept Development & Presentation
I collaborated closely with the 360f marketing team to understand their brand values, target audience, and campaign goals. Based on this, I crafted a bold, modern coffee commercial concept that balanced heritage and contemporary lifestyle appeal. The project proposal presentation was designed to clearly communicate creative vision and ROI potential, securing stakeholder buy-in.
Outdoor Signage Design
Developed striking, large-format graphics tailored for high visibility and quick recognition on busy streets.
Ensured brand consistency by integrating the new visual language across storefront signage with clean typography and impactful color contrasts.
Coffee Bag Redesign
Redesigned the flagship coffee bag with premium materials and a refined layout that highlights product origin, tasting notes, and sustainable sourcing.
Introduced tactile finishes and bold iconography to elevate shelf presence and communicate quality at a glance.
Key Features
Cohesive campaign design adaptable across multiple outdoor formats
Eye-catching store signage enhancing physical brand footprint
Premium coffee bag redesign combining visual appeal with functional information
Clear, persuasive project proposal presentation securing leadership approval
Business Outcome
Although the integrated commercial design campaign and product redesign were not ultimately implemented due to budget limitations on 360f’s side, the proposal received highly positive feedback from stakeholders. The concepts effectively demonstrated strong potential to boost brand visibility and drive retail growth. This project showcased my ability to develop compelling, business-driven design solutions tailored to a competitive market — positioning me as a strategic partner for future high-impact campaigns.
