2025
AllSport A.C. - Kappa & Bauer
kappa-sport.cz
Background
Allsport A.C., a major sports retailer and distributor in the Czech Republic, represents leading brands such as Kappa and Bauer. They needed a tailored sales presentation to help their sales team onboard new hockey teams with ease, clearly communicate brand value, and present product offerings in a compelling, professional way. My role was to design and structure a presentation that would serve as both a sales tool and a brand showcase, aligning with the visual identity of both Kappa and Bauer.
Core problem
Allsport’s existing onboarding process for hockey teams relied heavily on verbal explanations and outdated materials. This resulted in inconsistent messaging, missed opportunities to showcase key products, and a lack of visual storytelling that could fully capture the strengths of Kappa and Bauer gear. They needed a unified, visually engaging presentation that would:
Simplify the sales conversation
Build trust with new teams
Clearly differentiate brand advantages
Serve as a reusable asset for future sales meetings
Content
Approach & Process
Research & Brand Alignment
I reviewed brand guidelines for both Kappa and Bauer to ensure the presentation’s design language matched their identity and respected licensing standards.
Structure & Messaging
I developed a clear flow:
Brand Introduction – Establishing credibility and brand story
Product Range Overview – Highlighting key equipment and apparel categories
Value Proposition – Emphasizing performance, durability, and professional trust
Onboarding Process – Step-by-step guide for teams to join
Closing Offer & Contact – Making next steps easy and actionable
Design & Visuals
I used clean, modern layouts with large product imagery, consistent typography, and a color palette that complemented both brands. Interactive elements and data points were integrated to support the sales pitch with evidence and clarity.
Key Features
Branded presentation template for Kappa & Bauer
Clear step-by-step onboarding process
Product showcase with professional imagery
Modular design for easy updates and re-use
Compelling visual storytelling to aid sales conversations
Business Outcome
The new presentation gave Allsport’s sales team a professional, consistent, and persuasive tool for onboarding new hockey teams. The structured format reduced preparation time for meetings, ensured consistent messaging, and visually reinforced the premium positioning of Kappa and Bauer. Early feedback from sales reps indicated faster onboarding decisions and more engaged conversations with potential clients.
