2019
Evalant Media
Evalant Media
Background
Evalant Media is a full-service digital agency serving a diverse portfolio of clients across industries. While at Evalant Media, I played a dual role as both lead designer and cross-disciplinary project leader, working alongside developers, copywriters, and marketers to deliver high-impact creative solutions. My flagship contribution was designing the agency’s own brand identity and website, while simultaneously directing creative execution for multiple client projects.
Core problem
Before the rebrand, Evalant Media lacked a cohesive visual identity and a website that truly reflected its capabilities. The old site underperformed in conversions, user retention, and overall experience—critical weaknesses for an agency aiming to attract high-value clients. The challenge was to create a conversion-optimized, UX-driven platform that not only showcased our services but actively generated leads.
Content
Approach & Process
Brand Strategy & Identity
I developed a full branding system—logo, typography, color palette, and visual style guidelines—ensuring every touchpoint communicated professionalism and creative authority.
Website UX & UI Design
I designed a high-retention website with:
Clear visual hierarchy and intuitive navigation
Compelling calls-to-action strategically placed for lead generation
Balanced storytelling and service detail for both skimmers and deep readers
Team Leadership
Managed cross-functional teams of designers, developers, and copywriters, ensuring seamless execution from concept to delivery.
Conversion Optimization
Implemented design patterns proven to reduce bounce rates and increase form submissions.
Email Design & Templates
Created branded, responsive email templates that improved client outreach engagement rates.
Key Features
Cohesive, professional agency branding
Conversion-focused homepage and service pages
Modular, scalable design system for future updates
UX-driven navigation and content structure
Responsive email campaigns and templates
Consistent brand experience across web and marketing assets
Business Outcome
The new branding and website elevated Evalant Media’s market positioning, leading to higher-quality inbound leads and improved client retention. Post-launch analytics showed:
Increased average session duration by 42%
Reduced bounce rate by 35%
Higher conversion rates on contact forms
The polished, user-focused design became a sales tool in itself, helping Evalant Media close larger contracts and expand into new markets.
