2024
Niceboy
Niceboy.cz
Background
Niceboy, a lifestyle electronics brand known for its speakers, headphones, and smart gadgets, wanted to capture more attention in public spaces. Their goal was to create outdoor advertising that would stand out from the usual tech product visuals and resonate with a broad audience in a playful, memorable way.
Core problem
Traditional product ads in the consumer electronics space tend to be sleek but predictable — often blending into the visual noise of busy city streets. Niceboy needed a campaign that would spark curiosity, invite a second look, and create a fun emotional connection while still highlighting their products.
Content
Approach & Process
Research & Concept Development
I explored visual trends in outdoor advertising, focusing on what grabs attention in fast-moving, high-clutter environments. The breakthrough came from combining Niceboy’s tech products with an unexpected, universally loved subject — cats.
Design & Execution
Playful Visual Pairing: Featured cats interacting with Niceboy products, such as lounging on speakers or wearing headphones, blending humor with brand messaging.
Bold Color Palette: Used vivid, high-contrast backgrounds to make the ads pop against urban backdrops.
Product Integration: Ensured the products were central to each composition without feeling forced, making them part of the playful narrative.
Scalable Design: Created layouts adaptable for various outdoor formats — billboards, transit ads, posters — without losing impact.
Key Features
Whimsical cat-themed visuals combined with consumer electronics
Bright, attention-grabbing colors and clear focal points
Flexible layouts for multiple outdoor media sizes
Balance between humor and product visibility
